Many people are saying that Hollywood is having a lot trouble with the internet, but is this true? The internet has been around for more than 30 years now and this has had a large impact on everything and everyone around the world. The internet is one of the biggest and most used features in the world. Yes Hollywood has experienced a couple of problems such as downloading and hacking, but overall I think that the internet has had a positive effect on Hollywood. If you look at how Hollywood has expanded from 1970 -2011 à this is done through all of the promotions via advertisements, and the online followers that view these. Hollywood movies are now watched all over the world because the internet makes it so accessible (Adam Finn, 2000) . However I can see the concerns from the tops in Hollywood. I think that the problem gets bigger the more advance the technology gets. One of the biggest problem Hollywood and the film makers are facing is downloading. According to the NPD Group, a consumer and retail information company, for every legally downloaded video file, there are five illegally downloaded video files on P2P networks and BitTorrent sites. The research carried out by the group shows that 8 precent of all U.S. households (6 million) illegally downloaded a movie ( https://www.npd.com/press/releases/press_061220.html ) . This research is for 3 months. Let’s say that this 6 million people went to the movies instead of download the movies illegally. And let’s say the average movie ticket is 10 $. We can then already see a loss of minimum 60 million $ dollar, + all commercial income +++ and that is just for three month time in just one country. So yes it is negative sides as well for Hollywood according to the new technologies however it is two sides of a case. And mine opinion is that without internet Hollywood would not be as gigantic as they are today.
References
Adam Finn, N. S. (2000). Marketing Movies on the Internet. Canadian Journal of Communication, 3-6.
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